Where the World’s
Wealthiest
Dentists Gather

By Bright Smile Digital

The Society is a private community helping dental professionals create real wealth through health, relationships, and financial success.

Watch

A RICHER IN LIFE IN DENTISTRY STARTS HERE

Introducing The Society

Wealth Is More
Than Money

At The Society, we believe true wealth isn’t measured solely by production, collections, or practice size. Real wealth is built through three pillars:
HealthWealthRelationships
Because success means very little if one of them is missing.
Practice
Session

Most dentists spend years learning how to build a practice.

Very few are taught how to build a life.

Our
Pillars

True wealth is built through three pillars. Every session, conversation, and connection inside The Society is designed to grow all three.

Health
001

Health

Your greatest asset isn’t your practice...it’s you. Your energy, focus, resilience, longevity and wellbeing influence every area of your life. No level of professional success can compensate for poor physical, mental, or emotional health. True wealth begins with taking care of the person building it. Speak with experts in performance, mindset, wellness, longevity and leadership.

002

Wealth

Wealth is more than money...it’s freedom. The freedom to create income that isn’t solely dependent on you in the practice. The freedom that comes from building the right team, learning to delegate, creating systems that scale, and leveraging your unique gifts. Learn from top leaders in business, investing, entrepreneurship, branding, and practice growth.

Wealth
Relationships
003

Relationships

Relationships are the ultimate measure of wealth. Strong marriages. Strong families. Strong teams. Strong friendships. Strong communities. While success may open doors, it’s the people in your life who give it meaning. True wealth is building a life that’s successful both professionally and personally.

Meet the People Behind The Society

Your Hosts

Robbi Jan

Founder & Host

Robbi Jan

Robbi built her career on turning vision into influence. Having built multiple businesses to 7 figures, she is the Founder & CEO of Bright Smile Digital, a digital marketing agency built exclusively for dentists. Robbi spent years practicing cosmetic, preventative, and restorative dentistry, earning advanced qualifications in Orofacial Myology alongside a dual degree in Dental Hygiene and Therapy. The Society brings that same strategic clarity, high-level education, and curated community to members who are ready to lead.

Dr. Jennifer Haddad

Co-Host

Dr. Jennifer Haddad

Jennifer is one of the nation’s premier voices in biomimetic dentistry. Based in Los Angeles, she is a USC-trained dentist whose career has been defined by a commitment to preservation, precision, and biologically sound care. Jennifer has become widely respected for her mastery of biomimetic principles, restorative excellence, and thoughtful case planning. She doesn’t follow where dentistry is going — she helps define where it should go.

Membership Perks

What’s Inside
The Society

Monthly Live Events

Learn directly from leading voices in dentistry, business, leadership, health, and personal development.

Monthly Live Events

Continuing Education

Practical education designed to help you grow both professionally and personally.

Continuing Education

Career Opportunities

Access to exclusive opportunities, partnerships, jobs, and industry connections.

Career Opportunities

Private Community

Build meaningful relationships with ambitious dental professionals from around the world.

Private Community

Leadership Development

Develop the skills needed to lead teams, businesses, families, and communities.

Leadership Development

Resources & Connections

Tools, conversations, and introductions designed to accelerate your growth as a professional.

Resources & Connections

Next Live Session

Session X: Closing the Gap: Aesthetic Expectations from Chair to Lab

Tuesday, November 10 · 8:00 PM EST · Dr. Brandon Mack

00Days
00Hours
00Minutes
00Seconds

Straight From the Room

The Last Session

Session IX: The Business Behind Dentistry
Members Only
60 min
Apply to Watch

The full recording is inside the member portal. Apply to view.

October 23, 2026·Most Recent

Session IX: The Business Behind Dentistry

Kevan Bustillos — California Healthcare Sales Director at U.S. Bank

Most financial problems in practice ownership don’t show up until it’s too late to fix them cheaply. A lease clause that kills a sale. A loan request that doesn’t match your liquidity. A personal debt profile that makes your next expansion impossible to fund. Kevan Bustillos of U.S. Bank sees these mistakes from the lending side every week. In this live Society WEALTH session, he’ll walk through the red flags that derail acquisitions, expansions, and exits, and what to do now so a bank sees you as an ideal candidate later. We’ll cover: - Why you should talk to a bank long before you’re ready to buy - Matching your production experience and liquidity to your lending request - How growth plans and personal debt affect your ability to borrow - Lease issues that can force a late-career relocation or sink a practice sale - Building your advisory team: attorney, CPA, banker, financial advisor, and mentors This is a coaching meeting, not a webinar. Cameras on, bring your questions, and come ready to talk through your own situation, whether you’re a student, an associate eyeing ownership, or an established owner planning what’s next. Date: Thursday, October 22, 2026 Time: 5:00 PM PT / 8:00 PM ET

What’s Coming Up

Upcoming
Sessions

November 11, 2026·WednesdayNext Session

Session X: Closing the Gap: Aesthetic Expectations from Chair to LabEvery aesthetic case begins with a picture in the patient's mind, and success depends on translating that vision into clinical reality. This lecture explores how to guide conversations about aesthetic outcomes, set realistic expectations, and use prototypes and intentional temporaries as a shared visual language between patient, dentist, and lab. Participants will leave with practical strategies for building trust and aligning the entire team around a single, predictable outcome. Upon completion of this lecture, participants will be able to: 1. Lead structured conversations that uncover a patient's aesthetic goals and establish realistic expectations based on clinical realities. 2. Use prototypes and intentional temporaries as visual communication tools to close the gap between what a patient pictures and what can be achieved. 3. Implement communication strategies that align the dentist, patient, and dental laboratory around a shared vision for predictable outcomes. Featuring Dr. Brandon Mack with co-hosts Dr. Jennifer Haddad and Robbi Jan. Clinical CE session, 1 credit.

Dr. Brandon Mack — Cosmetic Dentist

Inside the Room

Past
Speakers

A look at the leaders who have already shared their playbooks inside The Society.

Kevan Bustillos

Kevan Bustillos

California Healthcare Sales Director at U.S. Bank

Dr. Chris Coachman

Dr. Chris Coachman

Founder, Smile Designer, Brand Narrative Architect & Professor

Dr. Nora Zaghi

Dr. Nora Zaghi

Integrative & Airway-Focused Pediatric Dentist

Dr. Melanie Silvestrini

Dr. Melanie Silvestrini

Dentist, Fellowship-Trained Implantologist, & Entrepreneur

Dr. Michael Allen

Dr. Michael Allen

Cosmetic Dentist, Educator & SmileTrend Co-Founder

From Our Members

In Their Words

“

I came expecting techniques. I left with a community that actually understands the weight of running a practice.

Society Member

“

The Society is the room I didn’t know I needed. Every session leaves me thinking bigger about my practice and my career.

Society Member

“

This isn’t a webinar series. It’s a space where I feel supported, challenged, and inspired. That’s rare in dentistry.

Society Member

“

What sets this apart is the curation. Every speaker, every topic — it’s clear someone thought deeply about what we actually need.

Society Member

“

I’ve taken countless CE courses. Nothing compares to the honest, real-world conversations happening inside The Society.

Society Member

“

I came expecting techniques. I left with a community that actually understands the weight of running a practice.

Society Member

“

The Society is the room I didn’t know I needed. Every session leaves me thinking bigger about my practice and my career.

Society Member

“

This isn’t a webinar series. It’s a space where I feel supported, challenged, and inspired. That’s rare in dentistry.

Society Member

“

What sets this apart is the curation. Every speaker, every topic — it’s clear someone thought deeply about what we actually need.

Society Member

“

I’ve taken countless CE courses. Nothing compares to the honest, real-world conversations happening inside The Society.

Society Member

“

I came expecting techniques. I left with a community that actually understands the weight of running a practice.

Society Member

“

The Society is the room I didn’t know I needed. Every session leaves me thinking bigger about my practice and my career.

Society Member

“

This isn’t a webinar series. It’s a space where I feel supported, challenged, and inspired. That’s rare in dentistry.

Society Member

“

What sets this apart is the curation. Every speaker, every topic — it’s clear someone thought deeply about what we actually need.

Society Member

“

I’ve taken countless CE courses. Nothing compares to the honest, real-world conversations happening inside The Society.

Society Member

“

I used to feel isolated in my practice. The Society gave me a network of people who genuinely get it.

Society Member

“

The Preferred Partners list alone has saved me thousands. Having a trusted list of partners removes so much guesswork.

Society Member

“

I joined for the education, but I stay for the people. The connections I’ve made here have been career-changing.

Society Member

“

Every session reminds me why I got into dentistry. It’s the reset I didn’t know I needed each month.

Society Member

“

Finally, a community that treats dentists like business owners, not just clinicians. The perspective shift has been invaluable.

Society Member

“

I used to feel isolated in my practice. The Society gave me a network of people who genuinely get it.

Society Member

“

The Preferred Partners list alone has saved me thousands. Having a trusted list of partners removes so much guesswork.

Society Member

“

I joined for the education, but I stay for the people. The connections I’ve made here have been career-changing.

Society Member

“

Every session reminds me why I got into dentistry. It’s the reset I didn’t know I needed each month.

Society Member

“

Finally, a community that treats dentists like business owners, not just clinicians. The perspective shift has been invaluable.

Society Member

“

I used to feel isolated in my practice. The Society gave me a network of people who genuinely get it.

Society Member

“

The Preferred Partners list alone has saved me thousands. Having a trusted list of partners removes so much guesswork.

Society Member

“

I joined for the education, but I stay for the people. The connections I’ve made here have been career-changing.

Society Member

“

Every session reminds me why I got into dentistry. It’s the reset I didn’t know I needed each month.

Society Member

“

Finally, a community that treats dentists like business owners, not just clinicians. The perspective shift has been invaluable.

Society Member

Who It’s For

Is This
You?

The Society is for dental professionals who know there is more to life than simply building a successful practice.

You value growth.

You value meaningful relationships.

You want to become healthier, wealthier, and more fulfilled.

Most importantly, you’re committed to building a life that is successful both inside and outside of dentistry.

Our Why

Dentistry can be one of the most rewarding professions in the world. It can also be one of the most isolating.

Burnout is rising. Stress is increasing. Many dentists are successful on paper but struggling behind the scenes.

We created The Society because we believe dentists deserve a place to grow together.

A place for better conversations.

Better relationships.

And better lives.

Creating
Real Wealth

Join a community of dental professionals committed to building extraordinary lives.

Stay Connected

Join the
Newsletter

Session announcements, speaker highlights, and insights from The Society — straight to your inbox.

Follow Along

On the Grid

@THESOCIETY.BSD→
The Society community session
Behind the scenes at The Society
The Society speaker spotlight

Share Your Expertise

Apply to
Speak

Are you a leader in your field or specialty? Come lead the room where dentistry is evolving. We select speakers who bring real insight, not rehearsed pitches.

Speaker Application
01Clinical mastery
02Marketing expertise
03Leadership insight
04Business acumen
05Biomimetic vision

Partner With Us

Brand & Media

The Society is a growing platform with a curated, highly engaged audience of dental professionals. We partner selectively with brands and vendors that align with our values of quality, integrity, and modern practice.

250+Founding Members
MonthlyLive Sessions
GrowingSpeaker Roster
InternationalReach

Sponsorship Options

01

Session Sponsor

Per Session

Logo placement, intro mention, member email feature, affiliate link in portal. Perfect for regional brands or introductory exposure.

02

Quarterly Partner

3-Month Bundle

3 sessions + Preferred Partners listing + dedicated partner spotlight. Ideal for sustained awareness and trust-building.

03

Preferred Partner

Referral Structure

Listed in Preferred Partners with your own profile page, exclusive member offer, and session integration. Annual pricing available.

Email us at partnerships@insidethesociety.com

Common Questions

FAQ